Do you want to kick your content marketing into high gear?
Video production is quickly becoming the deciding factor between whether brands win or lose in the marketing game. Let’s face it… every business wants more traffic from their content marketing. More leads. More sales.
…but how do you get there?
Well…
Without incorporating video into your strategy, you’re fighting an uphill battle.
Statistics from Wyzowl’s 2026 research explain it best with their research results that found 91% of businesses are now using video for marketing.
If you’re not on board yet, let’s dive into why video is essential and how you can get started.
Why Video Reigns Supreme In Content Marketing
Video content has revolutionised the way brands are able to communicate with their target audience.
…it’s no surprise.
Think about your average internet user when they visit your website.
They open up your homepage and want information right away. Your solution? Don’t make them read. Let them watch.
Partnering with a professional video production agency like synima.com allows brands to craft marketing assets that will capture their audience’s attention and achieve real business results.
This type of content creation isn’t just a popular trend because people enjoy watching videos.
Video taps into human psychology. Our brains are naturally wired to recognise and understand visual content faster than text. You can show off your product or service, build trust, and explain your sales pitch to someone in seconds by having the right video content.
Traffic is shifting towards video faster each year and shows no signs of slowing down. Video now makes up most of the traffic going across the internet and will continue to dominate as social media platforms adjust their algorithms to focus on video content.
The Business Advantages Of Using Professional Video Production
Okay, but how does video help you gain more traction?
Well…
When video is used correctly, you’ll start to see improvements from the top of the marketing funnel to the bottom.
Let’s take a look.
Awareness: Videos have been shown to have higher viral potential than other mediums. Let’s say you publish a blog post on your website. It could very well be amazing content that your audience loves. But… is your audience going to take that content and share it across their social channels? Unlikely. Now imagine if that blog post was turned into a video. Great content + video = goes viral.
Lead generation: Another huge perk of video content is attracting qualified leads. Lots of businesses create educational videos to help their target audience. How-to guides, explainers, product demos. These pieces of content attract curious minds that are searching for a solution. Solution = your product.
Closing Sales: See that previous point about how video can increase lead generation? Well, there are studies that show 85% of people were persuaded to purchase a product or service by watching a video. That’s right, your content can help you generate revenue.
Trust: Having professional-grade video on your website and social channels tells your audience that you’re a legitimate business. Trust equals faster sales cycles.
What Types of Video Content Are Effective
Just as important as understanding that video is powerful, it’s also critical to know what types of videos will move the needle for your business.
Simply throwing together random videos for the sake of having videos on your channel isn’t going to get you very far.
Educational videos are great. Product demos are great. Don’t be afraid to show off your human side by having an actual person (yes, even yourself) speak on the camera. Below are just a few examples of videos that will help your business.
The important take away from this section?
Match your video to a goal.
Happy customers > Customer Testimonial Video
Explaining your product > Explainer Video
Doing a service > Tutorial Video
Sharing who you are > Brand Story Video
Everything starts with having a strategy. Know your goals, know your audience, and execute.
How To Get Started Creating Video Content
Alright, you’ve convinced yourself that video is the way to go. How does one create videos though?
First off, you don’t HAVE to go crazy by creating hours of content every single week.
Starting small is perfectly fine.
In fact, here are a few things to take note of when diving into the video creation process.
Have a plan: Every content marketing asset should start with a plan. What are you trying to achieve by releasing this video? Are you looking to grow awareness of your brand? Generate quality leads? Support your sales team? Figure this out before getting your production team involved.
Understand your audience: All audiences are different. What type of content will they resonate with? Will they prefer a longer form video or quick clip? All these questions should be answered prior to jumping into production.
Options: In-house or outsourcing, hire a freelancer or work with an agency. All of these are options when it comes to production. You’re not limited to one way of producing videos.
Where will you distribute your video? You can create the best video in the world but if you’re not sharing it anywhere, it might as well not exist. Website? Social Media? Newsletters? Understand where your videos will live before creating them.
Measure, measure, measure: Just like any other digital marketing asset you create, you should be tracking the videos performances. Views? Engagement? Conversions? There is a metric for every goal you try to achieve. Learn which metrics matter to your goals.
How To Continually Use Video Production For Your Business
Useful videos are everywhere on the internet and for a good reason. They’re effective.
But… once you’ve created that one video that’s rocketed your business to new heights, what do you do next?
You keep creating more.
As said earlier, always have a strategy before diving into creation. Useful videos can — and should be — created around every stage of the buyer’s journey.
Find a pace that you’re comfortable with and release content on a consistent basis. Whether that be once a week or once a month. Staying consistent with your video releases will allow you to reach more of your target audience.
As always, quality will trump putting out large volumes of content. One fantastic video will outperform ten videos that were thrown together. Don’t sacrifice your brand’s integrity by posting shoddy content.
Speaking of doubling your efforts, turn one video into multiple pieces of content.
Create a long-form video? Chop it up into multiple social media friendly videos. Did your team just host a webinar? Edit down that webinar and create “How To” videos that your audience will enjoy.
Utilising every piece of content you produce will ensure you’re maximizing time and money spent on production.
Wrapping It All Up
There you have it.
Implementing video into your content marketing strategy is no longer a luxury. It’s required if you want to stand out above the noise.
Here’s a quick recap of why you should start using videos:
- Video is consumed more frequently than other mediums
- Professional videos build your brand’s trust
- Not all videos are made the same
- Strategy > Random Content
- Consistency is key
- Quality > Quantity